Graphic & Website Design, Guaranteed SEO, Website content

You've arrived here, because you are looking to find assistance with your graphic design/branding, website build, website traffic or website content.

You probably already know, these essential steps to a successful website enabling people to not only find you, but contact you, means you need to ensure:

1. Design: Strong branding, logo & graphic designed website that leads your customers to contact you
2. Build: You have a well-built website that loads fast and looks the same on all Internet browsers, PC or MAC
3. SEO: A good number of people find your website - just like you found this website
4. Content: That people love what you say, are impressed, and want to contact you for the services or products you offer

Question: Which of the above is most important? Answer: Your website content

Why your website content/copy is so important

Is it better to have 1000 website visits and 20 contact/phone you, or 100 visits and 50 contact/phone you?

Turning website visits into customers is called your website goal conversions.

Assuming you already have an amount of traffic to your website, the first step in goal conversions, that costs nothing and you can do yourself is evaluate your website content:

1. Ensure each page has a heading, and the heading is descriptive, catchy and would make you want to read it if you arrived at this page
2. Summarise your page with a brief paragraph in bold (like a newspaper) so the user can decide if they want to read the page content. People are surfing and do not have much time - so tell them the important messages in a brief sentence or two and do not force them to have to hunt for the important bits
3. Use bullet points wherever you can - again keeping them short and punchy
4. Lead the visitor to contact you. What is your call to action? To fill in your contact form, or buy a product? Each page should be leading them there to contact you
5. People will not give you money the first time they arrive at your website or take out your services. They first have to believe you, trust you and you need to form a relationship with them. Then after a few points of contact they are more likely to take out your services
6. There are a number of other key points about your content that you should follow. We can send you our document checklist of good website content. Please request this by contacting us here. It will change the number of people who contact you increasing your business

If you need some assistance, ask us for a free website content evaluation. We will go through your website with you on the phone, and then summarise the important areas you need to focus on by sending you through our recommendations. We're not asking for money, there is no obligation - just some free, friendly advice.

OK, so your website content is good, and you need guaranteed traffic

Building good quality, targetted traffic to your website usually takes a few months. It's important to use all tools available - Facebook, Twitter, LinkedIn, Blogging functionality, classified postings, press releases, Google maps, Google business listings to mention just a few. Find out more about our guaranteed program to bring more traffic to your website

What are website applications?

Website applications are programs that will enhance your website and provide help to your visitors in some way - strengthening your relationship with them. This could be a mortgage calculator, currency converter, a customer survey form that collects data for you. The same applications can be used as desktop applications, or company intranet applications.

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